Saturday, November 18, 2017

Star Wars Battlefront II Controversy Hurts EA Stock Price

Following the recent backlash from the dedicated fans over the micro-transaction system in the Star Wars Battlefront II game to unlock prominent characters of the series like Luke Skywalker and Darth Vader, Electronic Arts experiences drop on their stock price. It was EA DICE's attempt to reboot the Star Wars Battlefront franchise with the second title of the series but enraged players worldwide has bashed them over the social media platform of Reddit for their shady practices and progression system.

ea star wars battlefront 2
Battlefront II Controversy Hurts EA Stock Price

RELATED: Reddit Bashed EA Over Battlefront II Loot Boxes

Plus, one of their insensitive response regarding “pride and accomplishment” toward the issue has set the whole fan-base ablaze, leading many people cancelling their pre-orders for Battlefront II and many sending refund requests to EA. Aside from that, where millions of people were eagerly waiting to get their hands on the game are now bashing the game and its publisher for such greedy approach.

RELATED: Star Wars Battlefront II Micro-Transactions Outrage

To bring the increasingly worse situation under control as soon as possible, Walt Disney CEO Bob Iger had to step up and make EA back out of their of pay-to-win practices. Lately, Disney was already having trouble with directors of their upcoming movies based on the Star Wars universe been quitting over creative differences with the studio every now and then, and having a hassle to get everything back on track.

RELATED: Emperor Palpatine Joins Star Wars Battlefront II

Plus, they have the release of Rian Johnson’s Star Wars: The Last Jedi right on the horizon and the studio clearly don't want to be involved in any other controversy regarding the franchise before the film comes out. EA had no other option but to comply as Disney owns both Lucasfilm and the rights to Star Wars. So, they announced that they are backing out of the plan of Battlefront II‘s micro-transactions.

RELATED: Star Wars Battlefront II Features Darth Vader

However, Disney's involvement in this issue was not the only thing that shook EA to the core. Recently, the record-setting negativity over Battlefront II also grabbed the attention of Wall Street investors and EA suffers a 2.5 percent drop at their stock price by Friday, November 17. This is also the day when Star Wars Battlefront II saw its release on the market and there is no denying that it affected them.

Star Wars Battlefront II is out now and available to play for all on PC, PlayStation 4 and Xbox One. Since the game belongs to the Star Wars universe, it can still do well but developers need to make proper and permanent changes to the game before that. The idea of pay-to-win is sickening the video game market as big-time companies are getting more and more interested to it but the protest from the fans have showed that Battlefront II was meant for the Star Wars community, not to become another money making machine for EA.