Tuesday, March 12, 2019

Street Fighter V In-Game Ads Return

Capcom is bringing back Street Fighter V in-game ads for their partnership deal with Japanese clothing brand UNIQLO.

A while ago developer/publisher Capcom has introduced in-game advertising within Street Fighter V, fifth mainline release from their popular fighting game series Street Fighter and was eventually removed upon negative fan-response.

Of course, people were still skeptical that it may only be a temporary move they pulled off and might return anytime in the foreseeable future. Capcom has brought back that function today to promote a Japanese clothing brand UNIQLO UT.

street fighter 5 in game ads uniqlo clothing
Street Fighter V In-Game Ads Return

RELATED: Street Fighter V Won't Have Season Pass for 2019

After collaborating with major video game companies like Blizzard and Nintendo in past, the clothing shop has shifted focus on popular characters of the Street Fighter franchise. Their collection of tees will be mostly comprised of classic victory quotes and screen from SF series.

Their initial design lineup features characters like Akuma, Bison, Cammy, Chun Li, Dhalsim, E. Honda, Guile, Ken, Ryu and Sagat from the 90's legendary arcade game Street Fighter II and current flagship title Street Fighter V.

street fighter 5 t shirt capcom x uniqlo
Street Fighter UT Collection Designs

RELATED: Street Fighter V: Arcade Edition Adds Kage

UNIQLO UT is looking at this Spring window to launch their twelve different Street Fighter UT collection designs in stores and online alongside Capcom Cup 2019 event. They also released some spectacular promotional artwork to compliment their upcoming clothing line.

As part of their partnership program, advertisements are returning once again in exchange for some in-game currency "Fight Money" to allow them, which could otherwise be gained via gameplay but a lot differently this time.

street fighter 5 uniqlo clothing promo art
Street Fighter UT Collection Promo Artwork

RELATED: Street Fighter V: Arcade Edition Adds G and Sagat

Showing ads on character outfits, loading screens and stages was criticized and heavily rejected by fans saying the feature is ruining the aesthetic of the game that was already troubled with series of issues from when it launched.

However, they are returning to show UNIQLO's logo on Capcom Pro Tour-themed stages and everywhere else they used to, except for the characters this time. Apparently, they have learned a lesson from receiving unwanted fan backlash from last time.