Wednesday, April 3, 2019

Ubisoft Cancelled Starlink Physical Toys

Due to poor sales numbers, Ubisoft decides to cancel production of physical toys for action game Starlink: Battle for Atlas.

2018 action-adventure release Starlink: Battle for Atlas from developer/publisher Ubisoft has launched on Nintendo Switch, PlayStation 4 and Xbox One consoles, introducing a toys-to-life concept that is connected to gameplay elements.

Though it managed to secure approval of critics and fans in general, the game somehow still underperforms in marketplaces according to a recent production update and thus, halting further production of physical toys by Ubisoft.

ubisoft starlink toys to life cancelled
Ubisoft Cancelled Starlink Physical Toys

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Battle for Atlas focuses on a group of heroic interstellar pilots who mostly explore through the vastness of Atlas star system, come across different species to recruit into your crew for fighting alien threats and stop evil Grax from taking over.

Purchasing of Starlink toys let players assemble powerful starships or customize ship components that are vital to both land and space-based combat. Several Pilot Packs are there to include more playable characters into your roster.

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Switch version of Starlink has exclusive access to Fox McCloud character of Star Fox series featuring unique missions. He comes with his Arwing starship whereas PS4 and Xbox version gets Zenith starship and three different weapons within a Starter Pack.

Even though players were quite supportive of toys-to-life and the game itself, sales numbers have yet failed to meet their overall expectations. Therefore, the studio had to stop making any additional physical toys for upcoming Spring update or in future.

starlink battle for atlas starter edition ps4
Starlink: Battle for Atlas Starter Edition

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Of course this decision may come as disappointing to many fans since toys-to-life elements were one of the key selling point for Starlink. However, people shouldn't be surprised when a Starter Pack would cost them $74.99, which more than a usual AAA-title.

Plus, it saw a price drop down to $35 only two months after release that clearly indicated sales was not going good. It was a risky move for Ubisoft when other franchise like Disney Infinity and LEGO Dimensions were having a decline in sales.

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Although development team would not be making any more toys from now on, they sure would still continue to roll out more Starlink content to expand this open-world game to support back their dedicated player community.

Announced back in Nintendo Direct February 2019, Starlink: Battle for Atlas would receive its biggest update till date in April, which will make Falco Lombardi, Peppy Hare and Slippy Toad playable with their unique pilot abilities.